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CAMRA LocAle is a new
initiative that promotes pubs stocking
locally-brewed real ale. The
scheme builds on a growing consumer
demand for quality local produce and an
increased awareness of 'green' issues.
The CAMRA LocAle
scheme was created in 2007 by CAMRA's
Nottingham branch which wanted to help
support the tradition of brewing within
Nottinghamshire, following the demise of
local brewer Hardys and Hansons.
Everyone benefits from
local pubs stocking locally brewed real
ale ....
Public Houses
as stocking local real ales can increase
pub visits.
Consumers who
enjoy greater beer choice and diversity.
Local Brewers
who gain from Increased Sales.
The local economy
because more money is spent and retained
locally.
The environment
due to fewer "beer miles"
resulting is less road congestion and
pollution.
Tourism due to
an increased sense of local identity and
pride - let's celebrate what makes our
locality different.
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